Before finalizing a new advertisement for the Chinese market, Barton Soda assigns one person to translate the advertisement from English to Chinese and another person to translate the translated version back into English. Barton is most likely using ________.

Before finalizing a new advertisement for the Chinese market, Barton Soda assigns one person to translate the advertisement from English to Chinese and another person to translate the translated version back into English. Barton is most likely using ________.

Before finalizing a new advertisement for the Chinese market, Barton Soda assigns one person to translate the advertisement from English to Chinese and another person to translate the translated version back into English. Barton is most likely using ________. 



A) translation
B) backtranslation
C) proofreading
D) market pre-testing







Answer: B


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