McDonald's has licensed its brand name, operational systems, and trademarks to individual restaurant owners in Europe. This is called international ________.
A) leasing
B) marketing
C) franchising
D) diversifying
Answer: C
McDonald's has licensed its brand name, operational systems, and trademarks to individual restaurant owners in Europe. This is called international ________.
A) leasing
B) marketing
C) franchising
D) diversifying