Walt Disney permits a German clothing manufacturer to market children's pajamas embroidered with Mickey Mouse in return for a percentage of company sales. This is an example of ________.
A) franchising
B) licensing
C) leasing
D) piracy
Answer: A
Walt Disney permits a German clothing manufacturer to market children's pajamas embroidered with Mickey Mouse in return for a percentage of company sales. This is an example of ________.
A) franchising
B) licensing
C) leasing
D) piracy