Which of the following describes a primary difference between international licensing and international franchising?
A. International licensing involves only intellectual property such as patents, trademarks, brand names, and copyrights; international franchising involves operating systems as well.
B. International licensing involves lending executives to another company in another country; international franchising involves lending employees to another company in another country
C. International licensing involves only operating systems; international franchising involves operating systems and intellectual property such as patents, trademarks, brand names, and copyrights as well.
D. International licensing involves the sale of merchandise to companies in other countries; international franchising involves the sale of merchandise to companies in other countries.
E. International licensing involves the sale of operator licenses to companies in other countries; international franchising involves the sale of merchandise to companies in other countries.
Answer: A
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GEB Chapter 1
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