Max electronics produces tiny wireless speakers that can be used with computers and MP3 players. The firm has built new factories to expand capacity and meet increasing domestic and foreign demand. Over the last six months, foreign and domestic competitors have emerged with a similar product in an attempt to benefit from high consumer demand. Max electronics is most likely in the _____ product stage of the product life cycle.

Max electronics produces tiny wireless speakers that can be used with computers and MP3 players. The firm has built new factories to expand capacity and meet increasing domestic and foreign demand. Over the last six months, foreign and domestic competitors have emerged with a similar product in an attempt to benefit from high consumer demand. Max electronics is most likely in the _____ product stage of the product life cycle.




A. globalized
B. standardized
C. maturing
D. new


Answer: C. maturing


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