All of the following are examples of marketing decisions that may require policies EXCEPT

All of the following are examples of marketing decisions that may require policies EXCEPT 



A) to be a market leader or follower
B) how to make advertisements more interactive to be more effective
C) to offer a complete or limited warranty
D) to use heavy, light, or no TV advertising
E) to use exclusive dealerships or multiple channels of distribution


Answer: A) to be a market leader or follower


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