Which of the following is the first step in developing a QSPM?
A) Compute the Total Attractiveness Scores.
B) Examine the Stage 2 matrices and identify alternative strategies the organization should consider implementing.
C) Assign weights to each key external and internal factor.
D) Determine the Attractiveness Scores.
E) Make a list of the firm's key external opportunities/threats and internal strengths/weaknesses in the left column of the QSPM.
Answer: E) Make a list of the firm's key external opportunities/threats and internal strengths/weaknesses in the left column of the QSPM