Carmichael Candies, a U.S. firm, is considering the idea of entering the EU market through an international franchising agreement. What is the MAIN advantage to Carmichael if the firm chooses this entry method?

Carmichael Candies, a U.S. firm, is considering the idea of entering the EU market through an international franchising agreement. What is the MAIN advantage to Carmichael if the firm chooses this entry method?



A. avoidance of tariffs
B. independence from franchisee
C. potential public relations problems
D. high managerial and financial risks


Answer: A. avoidance of tariffs


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