IMAX, the entertainment firm, recently entered into a joint venture with Wanda Cinema Line, a Chinese theatre chain. What was IMAX primarily seeking by forming this arrangement?

IMAX, the entertainment firm, recently entered into a joint venture with Wanda Cinema Line, a Chinese theatre chain. What was IMAX primarily seeking by forming this arrangement?



A. making entry into the Chinese market easier
B. acquiring technology from the Chinese firm
C. reducing economies of scale in China
D. obtaining a niche Chinese market


Answer: A. making entry into the Chinese market easier


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