Soho Bottling was started in a kitchen in Brooklyn, New York, and makes soft drinks. After going through the various steps in the new-product development process, when the company finally entered the commercialization stage of the new product development process, they knew to succeed they would have to:
a) decide what stage of the product life cycle the product was in.
b) determine the appropriate product bundling strategy.
c) promote the product to distributors and retailers to get wide distribution.
d) do the appropriate concept and environmental testing.
Answer: C