When Nintendo reentered the video game market with the Wii, they priced the product lower than the newest Sony Playstation system in order to capture a large share of the market quickly. This strategy is called a:

When Nintendo reentered the video game market with the Wii, they priced the product lower than the newest Sony Playstation system in order to capture a large share of the market quickly. This strategy is called a:



a) EDLP.

b) skimming strategy.

c) high-low pricing strategy.

d) penetration strategy.



Answer: D


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