Showing posts with label GEB Chapter 5. Show all posts
Showing posts with label GEB Chapter 5. Show all posts

According to journalists' findings, what is a serious obstacle for many small business owners?

According to journalists' findings, what is a serious obstacle for many small business owners?




A) A lack of business ethics
B) An excess of employees and managerial staff
C) A lack of experience in networking
D) A lack of strategic-management knowledge
E) Having too many suppliers


Answer: D) A lack of strategic-management knowledge

Which of the following is NOT a reason joint ventures fail?

Which of the following is NOT a reason joint ventures fail?



A) Managers who must collaborate daily in operating the venture are not involved in forming or shaping the venture.
B) The venture may not be supported equally by both partners.
C) The venture may benefit the partnering companies but may not benefit the customers who then complain about poorer service or criticize the companies in other ways.
D) Stakeholders from both partners are equally satisfied.
E) The venture may begin to compete more with one of the partners than the other.



Answer: D) Stakeholders from both partners are equally satisfied.

All of the following are cooperative arrangements EXCEPT

All of the following are cooperative arrangements EXCEPT




A) R&D partnerships
B) joint-bidding consortia
C) cross-licensing agreements
D) cross-manufacturing agreements
E) marketing plans


Answer: E) marketing plans

Under which condition would a differentiation strategy be especially effective?

Under which condition would a differentiation strategy be especially effective?



A) when the target market niche is large, profitable and growing
B) when technological change is fast paced and competition revolves around rapidly evolving product features
C) when industry leaders do not consider the niche to be crucial to their own success
D) when the industry has many different niches and segments, thereby allowing a company to pick a competitively attractive niche suited to its own resources
E) when few, if any, other rivals are attempting to specialize in the same target segment Under which condition would a differentiation strategy be especially effective?


Answer:

A) when the target market niche is large, profitable and growing
B) when technological change is fast paced and competition revolves around rapidly evolving product features