What should you consider when developing a central selling theme in a persuasive sales letter?
a. Use position and repetition as two methods for emphasis.
b. Select one physical feature of the product to discuss.
c. Point out different benefits to different readers within the same sales letter.
d. Avoid mentioning the central selling theme until after the first paragraph.
e. Think in terms of product benefits not reader benefits.
Answer: Use position and repetition as two methods for emphasis.