Which of the following is the least effective opening statement for an unsolicited sales letter?
a. Last month, one million business travelers enjoyed the friendly, on-time service of Alpha Beta Airlines. (promoting new services for corporate customers)
b. If you and your family drink one gallon of water a day, you may be consuming too many minerals. (promoting a water purifier system)
c. Are you interested in leading a long and happy life? (promoting a new exercise program)
d. How much extra money would you have if you didn't have to pay percent interest on your credit cards? (promoting a new credit card)
e. Six months ago, he was unemployed with few qualifications. Today, he's a website designer for a major corporation. (promoting training courses in website development)
Answer: Are you interested in leading a long and happy life? (promoting a new exercise program)
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