Mac and Zach want to start their own youth sports academy aiming to teach baseball skills to young boys. Which of the following steps in the marketing process is a good place to begin?
a) Find out what young baseball players want to achieve and what's important to them.
b) Create the pricing structure for their new idea.
c) Locate a building that is centrally located.
d) Design the product and service they plan to offer.
Answer: A