At one time, companies developed products and promotions to please large groups of people, and tried to sell as many products to as many people as possible. This is known as:

a) forming a community of buyers.

b) a consumer orientation.

c) mass marketing.

d) relationship marketing.

Answer: C

Intermediaries are:

a) consumers who are in the middle of the consumer decision-making process.

b) social service agencies responsible for evaluating the ethical considerations involved in developing a new product.

c) companies responsible for developing products to sell to businesses.

d) organizations that are in the middle of a series of organizations that distribute goods from producers to consumers.

Answer: d

The idea behind the marketing concept is ___________.

a) building satisfying relationships between buyers and sellers, even if some years the seller experiences losses

b) a mutually beneficial exchange between buyers and sellers, where buyers receive quality products and good service, and sellers realize a profit

c) increasing productivity, by creating innovative products and producing as much as possible, in a short amount of time

d) understanding how to sell each and every product available, in a transactional type environment

Answer: B

Marketers constantly require good information if they are to meet or exceed their customers' expectations. When performing marketing research, Mac and Zach's first step is to:

a) determine the type of information (the question) they are seeking to solve.

b) collect research data from secondary and primary sources.

c) cross-tabulate the data into quantifiable statements.

d) analyze any data they receive from outside sources.

Answer: A