The idea behind the marketing concept is ___________.
a) building satisfying relationships between buyers and sellers, even if some years the seller experiences losses
b) a mutually beneficial exchange between buyers and sellers, where buyers receive quality products and good service, and sellers realize a profit
c) increasing productivity, by creating innovative products and producing as much as possible, in a short amount of time
d) understanding how to sell each and every product available, in a transactional type environment
Answer: B