Up until now, Mac and Zach's Youth Sports Academy has served the ____________ market. Just recently, the local high school contacted them inquiring about practice space for boys' baseball and girls' softball during bad weather. If they negotiate a contract with the high school, they will also be serving the ___________ market.
a) B2B; consumer
b) consumer; B2B
c) female softball; boys' baseball
d) sociocultural; competitive
Answer: B