When McDonald's considered adding pizza to their menu, the company made pizza available in some of their more established markets, to determine customer reactions. That process is called:

When McDonald's considered adding pizza to their menu, the company made pizza available in some of their more established markets, to determine customer reactions. That process is called:

When McDonald's considered adding pizza to their menu, the company made pizza available in some of their more established markets, to determine customer reactions. That process is called:



a) concept coordination.

b) outsourcing.

c) test marketing.

d) promotion.



Answer: C


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