A benefit of utilizing social media to deliver advertising messages is ____________.
a) it can reach a much wider audience than other media due to the fact that most parents do not let their children view all television and radio messages
b) it is proven to stimulate consumer purchasing better than other media
c) it can reach a much wider audience than television
d) the advertiser can more easily track who has selectively viewed the message and who has passed it along to others
Answer: D