a) They pay less for the product because the different companies that are advertising similar products must lower prices.
b) They pay more for the product than they would if there was no advertising.
c) The actual fact is that very few find any benefit due to the selective perception of ads.
d) They receive valuable information, and advertising can even pay for the media that delivers the message.
Answer: D
a) it can reach a much wider audience than other media due to the fact that most parents do not let their children view all television and radio messages
b) it is proven to stimulate consumer purchasing better than other media
c) it can reach a much wider audience than television
d) the advertiser can more easily track who has selectively viewed the message and who has passed it along to others
a) an online form of notification of a potential computer virus or problem.
b) a function that evaluates public attitudes and executes a program of action and information to earn public understanding.
c) a term used to describe promotional efforts such as paying people to say positive things about your product online.
d) a system in which consumers can access company information on their own and supply information about themselves in an ongoing dialogue.
a) sampling
b) incentive selling
c) viral marketing
d) trial closings
Answer: A