When Beck's Bicycles, Inc., volunteered to send its expert riders up mountainous terrain to rescue a lost dog that was unable to free himself from a cliff, it received accolades not only from other bicyclists, but from the general public as well. Beck's marketing director insisted that the company show a video of the search and rescue on its social media site and online advertising. The effort quickly turned into an important _____________ campaign for the firm.

When Beck's Bicycles, Inc., volunteered to send its expert riders up mountainous terrain to rescue a lost dog that was unable to free himself from a cliff, it received accolades not only from other bicyclists, but from the general public as well. Beck's marketing director insisted that the company show a video of the search and rescue on its social media site and online advertising. The effort quickly turned into an important _____________ campaign for the firm.

When Beck's Bicycles, Inc., volunteered to send its expert riders up mountainous terrain to rescue a lost dog that was unable to free himself from a cliff, it received accolades not only from other bicyclists, but from the general public as well. Beck's marketing director insisted that the company show a video of the search and rescue on its social media site and online advertising. The effort quickly turned into an important _____________ campaign for the firm.



a) public relations

b) blog

c) personal selling

d) infomercial



Answer: A


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