If the sender in a nonpersonal, paid promotion is identified, we define it as advertising. If the sender is not readily identified, we label it ____________.
a) allegations
b) sales promotion
c) sales development
d) propaganda
Answer: D
GEB MCQ
GEB Chapter 16
If the sender in a nonpersonal, paid promotion is identified, we define it as advertising. If the sender is not readily identified, we label it ____________.