Sun-2-Shade is a company that makes self-darkening windshields for cars and trucks. Which of the following would not be included as part of Sun-2-Shade's promotion mix?
a) Hiring a sales force to call on automotive customers.
b) Sponsoring a NASCAR race.
c) Expanding the product line to include sunglasses custom-made to match the customer's windshield colors.
d) Designing an interactive website for customers to ask questions and order products.
Answer: C